Internet Commerce

Business systems and processes have changed considerably in the face of evolving computer and communication technologies, especially the Internet and the World Wide Web. In Australia, a million people per day are logging on to the Internet and businesses are joining the ranks at the rate of 1000 per month. This burgeoning use of the Internet demands that managers and their employees understand and be skilled in Internet commerce practices so that businesses gain a competitive advantage. Internet Commerce: Digital Models for Business is a new, unique Australian textbook written for the rapidly emerging field of Internet and electronic commerce. This text places the study of Internet commerce within the Australian and New Zealand business environments and includes case studies and Business and Legal "insites" to illustrate many of the emerging trends and features.